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Retail Sector

 
 
The retail sector is having a major buzz these days, thanks to the bluechips of Indian corporate joining the bandwagon and the infuse of malls across India, getting customer loyalty is the biggest challenge lying ahead. SMS can be used in the following manner to manage the customers as well as the suppliers.

The following are the benefits to the Stock Broking companies :

Send automated SMS reminders to franchises/dealers to improve the account receivables situation.

Franchises send order confirmation over SMS to reduce the lead time and inventory holding cost.

Customers receive loyalty coupons over SMS and these SMS are scanned by a barcode reader during redemption.

Customers send SMS to a short-code and a company representative calls back
Intimate customers about new, exciting and relevant offers based on their past purchase history.

Provide SMS-based comparison tool to customers so that they compare the prices with other stores.

Customers use mobile phone as loyalty cards instead of expensive to plastic cards.

Launch customer referral program over SMS.
Send a viral SMS to opt-in list who will then forward the SMS to their friends.
Promote the keyword in print/TV media for the purpose of lead generation.
Management can receive SKU-wise periodic sales over SMS.
Management can query Region/SKU wise performance over SMS.
 
 

 
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