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This decade has seen two major changes in the Banking industry. Advent of the ATM/Internet has reduced the competitive advantage of bigger Banks in terms of higher physical presence and the distinction between the Banks and Financial service organization has vanished as Banks have matured into a complete personal finance institutions providing bouquet of financial services under one umbrella. These shifts in the Banking industry have made them to look for multiple and alternate channels to engage the customer by providing him/her with value added services & to look for innovative means of reducing the transaction costs per- customer. Mobile messaging provides a cost effective means to engage a customer and build a long-term relationship.
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Why Mobile Messaging becomes crucial in Banking and Financial Services?
Cost Effective : Mobile messaging helps provide value added services at a marginal cost.
Targeted : Specific message are conveyed based on the customer profile.
Anywhere / Anytime : Mobile is almost always with the customer.
Personal : Highly effective as communication to an individual.
Automated : Automatic relay of critical information.
The banks can use SMS services for the following
Changes in policy affecting the consumer, e.g. Interest rate.
Communication about major event, e.g. Branch opening.
Daily/Weekly reminders of account balances.
Monthly status of reward points.
Reminder of EMI payments, Bill payments.
Send monthly applicable Bank charges. 
Balance below a specified limit.
Salary credit/ Cheque deposit in the bank.
Credit limit exceeded.
Cheque bounce alert
Enquire account balance.
Report lost/stolen card.
Issue stop payment notice.
Enquire loan/credit status.
Enquire exchange rates.
Order cheque book. 

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